About PGTF
Shanghai International Protected Geographical Indication of Tea Fair (PGTF SHANGHAI) is an important exhibition activity in the field of tea to implement the strategy of strengthening intellectual property protection and cooperating with the unified recognition of geographical indications of tea. PGTF SHANGHAI aims to “strengthen the protection of tea brands and promote regional economic development”. The show will be held regularly in Shanghai, Exhibits cover six major tea categories including tea (ware) utensils, ceramics, tea food, tea clothes, cultural and creative, etc. The organizing committee takes the advantages of resources such as media promotion, events and buyers, so as to assist local tea producing areas and related enterprises to master the laws, policies and implementation procedures, push forward the development of the geographical indications of tea industry and regional characteristic economy, deepen the cooperation and business exchanges between domestic and foreign geographical indications products, as well as create a good environment and atmosphere for the trading of geographical indication tea products, which will contribute to the achievements of poverty alleviation and the implementation of rural revitalization strategies.
Concurrent Activities
In order to further promote the cross-border integration of the tea industry, various exhibitions such as Goldenfood Expo (GOLDENFOOD), Shanghai International Food & Drinks Fair (SFDF), Shanghai International Prefabricated Food Industry Expo(SPE), China International Aviation, Cruise and Railway Food & Beverage and Supplies & Service Exhibition (CTCE&CTSE), Shanghai International Geographical Indication Tourism Expo (GITE) will also be held concurrently. Meanwhile, there will be a series of activities such as China-EU Forum on Development and Protection of Geographical Indications, China Prefabricated Food Industry Development Conference, International GI Tourism Digital Development Forum, Yangtze River Delta Food Innovation and Development Forum, Promotion Conference on GI (Tourism, Wine Tourism, Tea Tourism and Cultural and Creative Products) in Provinces and Cities, International Geographical Indication Cuisine Competition, International Aviation Travel Food Chef Culinary Championships, China Tea Talents Award Celebration, Travel Catering Buyer Meeting and others to be held. On the basis of more than 200,000 excellent buyers resources of import, wholesale, agency, distribution and shopping malls, supermarkets, hotels and restaurants, airlines and cruise, banks and telecoms, and e-commerce platforms in food and beverage industry, which were accumulated in its decades organizational experience of GOLDENFOOD, it will provide exhibitors with the chance to open up new marketing channels. The two forum activities of China Leading Tea Enterprises Conference and Forum on the New Economic Development of China Tea Industry will attract leaders from governments of tea producing areas, authoritative experts and representatives of successful enterprises to participate in the conference, discussing the current situation and future development trend of China tea industry
Major Exhibits
•Tea and protected geographical indications in counties: cities and counties in key tea producing areas and protected geographical indication products areas at home and abroad, associations, certification bodies and related research institutions of domestic and foreign protected geographical indication products, famous agricultural production areas and tourist attractions at home and abroad.
•Tea and protected geographical indications enterprises: domestic and foreign protected geographical indication products and tea producing enterprises (including dark tea, black tea, white tea, yellow tea, oolong tea, green tea, flower and fruit tea, etc.), tea chain management companies, tea import and export companies, tea distribution agents, advertising gift company, tea companies, tea brewing, tea deep processing companies and tea-related industries, etc.
•Protected geographical indication products and specialty products: well-known protected geographical indication products at home and abroad (including those already registered in China), products that have not been registered and use protected geographical indications names in brands and trademarks, products that have obtained the title of protected geographical indications in China or are applying for protected geographical indications, domestic regional specialty products,high-tech service products such as related software and information systems, and related media, magazines, websites, etc.
Note: The contents of the exhibition are mainly to promote and expand the market share of tea geographical indications and regional specialty products by displaying Chinese and foreign tea geographical indications and regional special products. With the trademark brand image and trademark culture display as a supplement, the achievements and brand image of the geographical indication enterprises will be displayed through special installations and standard booths. There are many forms of participation, such as product display, company profile, brand connotation, brand culture, strategic achievement, development history, product image spokesperson display activities and so on.
Target Audience
•Relevant government agencies, agricultural committees, associations, societies, Chambers of Commerce, institutions, research institutes, quality inspection agencies, etc.
•National embassies in Shanghai, international tea organizations, non-producer purchasers, import and export traders, professional marketing agencies, etc.
•Channel sales, agent sales with terminal consumption, professional distribution centers and network marketers;
•Professional tea market, wholesale market, business households, tea specialty stores, tea houses, tea houses, clubs, hotels, bars, etc.
•Intentional investors, gift welfare purchasers, tea practitioners, collectors, literati and CEOs;
•Real estate, finance, securities, banking, futures, institutions, 4S stores, large and medium-sized enterprises and Property Management Personnel , etc.
•E-commerce platforms, news magazines, new media and related institutions , etc.
Online Application
The sooner you reserve , the better position you will get. PGTF SHANGHAI 2024 can help you to increase exposure rate, stay ahead of the competitor, and offer the unique business opportunities.
To book a booth of PGTF SHANGHAI 2024, or for more information, please contact us:
E-mail: info@goldenexpo.com.cn
Tel: (86-21) 6439-6190
